Every great thing has imitators. But they can never be compared to the original. This is true with music icons and it´s also true with great beers. And that's exactly the heart of our Pilsner Urquell story. The uniqueness and originality of Robbie Williams's every single performance creates a great parallel for our world's original pilsner.
Pilsner Urquell is the world's first golden pilsner, the source of inspiration for all pilsner beers since 1842. It inspired a worldwide brewing revolution – over 70% of all beer drunk today is in the pilsner style. The beer is still crafted with complete integrity.
THE SAME WAY
We’ve brewed Pilsner Urquell using the same recipe for over 179 years. Today, we still insist on using traditional methods, like triple decoction and parallel brewing in wooden lagering barrels. It takes longer but it also means we never compromise on our taste.
IN THE ORIGINAL
Our original brewery represents the fact that Pilsner Urquell has only ever been crafted in one brewery since 1842 - every drop is brewed inside the Plzeň gates in the Czech Republic. And we will never change that.
FOR THE ORIGINAL
Same brewery, same ingredients and same recipe since 1842. All the passion and consistency with one simple meaning - we never compromise on our perfect balance of sweet and bitter taste.